Homogenization and Mass Identity vs. Individual Identity. An Analysis in the Light of the Theory of “The Three Dimensional Spiral of Sense

Miriam Aparicio

doi:10.26417/ejis.v4i2.p40-48

Homogenization and Mass Identity vs. Individual Identity. An Analysis in the Light of the Theory of “The Three Dimensional Spiral of Sense

Authors

Miriam Aparicio Author

DOI:

https://doi.org/10.26417/ejis.v4i2.p40-48

Keywords:

the hypothesis of "agenda-setting" (Cobb y Elder, 1971; McLeod-Becker, 1974; McCombs y Shaw, 1976). It also conforms a new systemic theory of the author called “The Three Dimensional Spiral of Sense” (2015 d), applied at the area of Media. It is the fir

Abstract

This study tests some hypotheses included in the psycho-social-communicational paradigm, which emphasizes the cognitive effects of the media and the role of the psychosocial subject as the recipient