Intergenerational Discourse: Its Essence and Features

Abstract

Generations, their values and preferences, generational gap, generational conflicts are among the most urgent topics in modern society. They are studied by marketers, sociologists, philosophers, and psychologists as generational differences affect the purchasing ability and consumer behaviour, communication in the workplace, involve the issues of ageism and appropriate and fair treatment of various age groups. However, the phenomenon of verbal interaction of representatives of different generations as represented in written texts has not deserved proper attention and, therefore, has not been studied thoroughly. The study of intergenerational discourse may serve this purpose and fill in the existing gaps determining the scope of this research.