The Usage Of New Media In Cultural Diplomacy: A Case Of Turkey

Abstract

This study attempts to reveal new media usage in cultural diplomacy which is acting by Turkey. The interactions between governments in culture, art, education, science to improve relations are defined as cultural diplomacy. New media could be an important sphere to consolidate relations and dialogue between states in diplomatic affairs. Cultural diplomacy is also acted as a soft power tool to control and effect public perceptions. The function of new media in cultural diplomacy is considered with a quantitative research by applying a case study in this study. The official Twitter accounts of Foreign Ministry of Turkey are examined in a month period in terms of their content. It is seen that there is a more need to lessen disagreements, to change the misperception about publics, to repair governmental relations by acting cultural diplomacy in Turkey. The governmental organizations should add new communication channels like new media to get feedback of different voices, values, opinions. If communication means are used to support exchanging information and culture, thus the gap between publics may diminish. Diplomatic facilities, events or activities could be reported to the publics instantly by using new media.