COURSE DESCRIPTION
The Principles and Concepts of Strategy course is designed to provide students with a comprehensive exploration of strategic management theories and practices. It emphasizes the development of strategic thinking, analytical skills, and decision-making capabilities crucial for navigating complex business environments. Through a combination of theoretical frameworks and practical applications, students will gain a deep understanding of strategic concepts and their relevance in contemporary business settings.
COURSE OBJECTIVES
This course aims to equip students with a solid foundation in strategic management principles and concepts. By delving into various strategic frameworks and case studies, students will:
- Develop a thorough understanding of the role of strategy in achieving organizational goals.
- Analyze the internal and external factors influencing strategic decision-making.
- Explore different approaches to formulating and implementing strategies.
- Evaluate the effectiveness of strategic choices in driving organizational success.
- Cultivate critical thinking skills to assess strategic alternatives and adapt to changing business landscapes.
COURSE OUTLINE
The Principles and Concepts of Strategy course covers the following key areas:
- Understanding Strategy: Foundations and Definitions
- Environmental Analysis and Strategic Positioning
- Strategic Formulation: Goals, Objectives, and Strategy Selection
- Strategic Implementation and Execution
- Strategic Evaluation and Control
STUDENT ACQUISITIONS
Upon successful completion of the course, students will:
- Understand the fundamental concepts and theories underlying strategic management.
- Demonstrate the ability to analyze internal and external environments to identify strategic opportunities and threats.
- Develop strategic thinking skills to formulate actionable strategies aligned with organizational objectives.
- Evaluate the effectiveness of strategy implementation processes and make necessary adjustments.
- Communicate strategic insights and recommendations effectively to diverse stakeholders.
LEARNING METHODOLOGIES
The course employs a variety of effective learning methodologies to facilitate student understanding and engagement, including:
- Engaging with theoretical frameworks and case studies to deepen knowledge and comprehension.
- Encouraging critical analysis and synthesis of strategic concepts through individual and group activities.
- Facilitating practical application of strategic theories to real-world business scenarios.
- Promoting collaborative learning through discussions and debates on strategic issues.
- Providing feedback and guidance to enhance students' strategic decision-making skills.
- Encouraging reflection and self-assessment to foster continuous learning and improvement.
