The central basis of the course is to consolidate students' academic approach to thinking, reading, speaking and writing and language usage. In addition, the course also aims to develop the students' abilities to synthesize and evaluate information and conduct basic, independent research.
This course is designed for students who have their business and management courses entirely in English. Its primary goal is to teach students to cope with input texts , i.e listening and reading in the discipline. It will equip students with key vocabulary, expressions and phrases used in academic and technical English. it also focuses on academic English language and communicative skills required for students to successfully accomplish their academic assignments in Business English class and other fundamental courses of Business major.
| Week | Topics |
|---|---|
| 1 | Course Presentation. Theme Business of Business- type and history of business (listening-speaking) |
| 2 | The Organization of Work- Hierarchies and structures/ Leadership and Teams (reading and writing) |
| 3 | Getting the work done- theories of motivation/ management (listening and speaking) |
| 4 | The world of technology - Computers for research ( reading and writing) |
| 5 | People and markets- definition of marketing/ importance of market research ( listening and speaking) |
| 6 | Products and Strategies - the role of product /life cycles of product (reading/writing) |
| 7 | Operations: Producing the Goods - the production Processes/operations- reading/writing |
| 8 | Revision and feedback |
| 9 | Midterm Exam |
| 10 | Funding Company activities- short and long-term finance (reading and writing) |
| 11 | External Influences- national/ international political-economic-environmental issues (listening and speaking) |
| 12 | Strategy and Change - Company performance Swot Analysis (Reading and Writing) |
| 13 | Practical workshop- Students independent research presentation on a business case study |
| 14 | Revision and Feedback prior to final exam |
| Method | Qty | % Each |
|---|---|---|
| Midterm Exam(s) | 1 | 25 |
| Presentation | 1 | 15 |
| Final Exam | 1 | 50 |
| Other | 1 | 10 |
The main textbook of this class will be "English for Business Studies in Higher Education Studies" by Carolyn Walker & Paul Harvey in Series Editor Terry Philips, published by Garnet Education 2022, UK. This book is WINNER of The Duke of Edinburgh English-Speaking Union English Language Award.