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Level 6 • Business Management

Business English

BSM 108 — Semester II

Course CodeBSM 108
TypeD
ECTS5
SemesterII

Course Description

The central basis of the course is to consolidate students' academic approach to thinking, reading, speaking and writing and language usage. In addition, the course also aims to develop the students' abilities to synthesize and evaluate information and conduct basic, independent research.

Course Objectives

This course is designed for students who have their business and management courses entirely in English. Its primary goal is to teach students to cope with input texts , i.e listening and reading in the discipline. It will equip students with key vocabulary, expressions and phrases used in academic and technical English. it also focuses on academic English language and communicative skills required for students to successfully accomplish their academic assignments in Business English class and other fundamental courses of Business major.

Key Concepts

  1. Students develop core business vocabulary and functional language skills necessary for participating in meetings, negotiations, presentations, and professional discussions.
  2. The course introduces students to the fundamental principles of professional business communication, including audience awareness, tone, register, and the 7 C’s of effective communication.
  3. The course strengthens written communication skills through practice in business correspondence, emails, reports, memos, and proposals.
  4. Students enhance their oral communication competence by learning strategies for effective presentations, meeting management, and collaborative workplace interaction.
  5. The course builds intercultural communication awareness, preparing students to operate in global and multicultural business environments.
  6. Students develop employability skills by preparing professional CVs, cover letters, and participating in simulated job interviews.
  7. The course examines ethical and digital dimensions of business communication, including online professionalism, email etiquette, and responsible use of digital tools in the workplace.

Course Outline

WeekTopics
1Course Presentation. Theme Business of Business- type and history of business (listening-speaking)
2The Organization of Work- Hierarchies and structures/ Leadership and Teams (reading and writing)
3Getting the work done- theories of motivation/ management (listening and speaking)
4The world of technology - Computers for research ( reading and writing)
5People and markets- definition of marketing/ importance of market research ( listening and speaking)
6Products and Strategies - the role of product /life cycles of product (reading/writing)
7Operations: Producing the Goods - the production Processes/operations- reading/writing
8Revision and feedback
9Midterm Exam
10Funding Company activities- short and long-term finance (reading and writing)
11External Influences- national/ international political-economic-environmental issues (listening and speaking)
12Strategy and Change - Company performance Swot Analysis (Reading and Writing)
13Practical workshop- Students independent research presentation on a business case study
14Revision and Feedback prior to final exam

Learning Outcomes

  1. To Improve and enrich the relevant Business terminology to succeed in advanced theoretical courses of the field
  2. To Further develop analytical . reflective and critical reading, writing, speaking and listening skills by entire exposure to authentic sources in Business English
  3. To Present confidently and professionally in English language the practical cases of doing business
  4. To Gain confidence in communicating in English for economic/business purposes
  5. To construct and consolidate the functional academic and technical vocabulary to be be applied in academic business settings and real job perspectives.
Assessment
MethodQty% Each
Midterm Exam(s)125
Presentation115
Final Exam150
Other110
Textbooks

The main textbook of this class will be "English for Business Studies in Higher Education Studies" by Carolyn Walker & Paul Harvey in Series Editor Terry Philips, published by Garnet Education 2022, UK. This book is WINNER of The Duke of Edinburgh English-Speaking Union English Language Award.

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