Level 6 • Business Management

Course Description

This course is focused on innovation, what it is (or not), how it appears (“search” & “select”), and how it can be managed (“implement” and “capture”). Innovation will not be restricted to creativity and new technical ideas, but also take organizational aspects into account. The course is committed to providing an opportunity to learn to use some tools and news ways of thinking which are better suited to addressing complex problems and opportunities inherent in organizations today. The course provides exercises on applying innovation related theories to specific context and phases of innovation. Furthermore, the course will introduce innovation concepts such as “open innovation”, “front end innovation”, which are important tools in today’s innovation approach by most companies. This interactive course includes several assignments and case studies, and engages the student with active participation.

Course Objectives

Grasp the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • define and explain the idea management systems • understand change management: definition, scope, and relevance • Understand the Fintech and blockchain revolutions • Management of blockchain and other emerging technologies • Understanding the Role of the government in the encouraging product development or innovation in firms

Key Concepts

1. Innovation, invention, novelty
2. Innovation Management , innovation stimulus
3. BIG DATA
4. E-MARKETS
5. AI, BLOCKCHAIN, Machine Learning, IoT
6. Product Development
7. Social Media
8. Intellectual property
9. Schumpeter innovation theory
10. Supply chain technology

Course Outline

Learning Outcomes

1. What is Innovation? - to understand the basics of what is innovation and how it is perceived
2. Innovation Management: An Introduction - what is innovation management and how it can help the firms to increase efficiency
3. National Systems of Innovation and entrepreneurship - How the government encourage innovation
4. Managing Innovation within firms - how do firs manage innovation and its drawbacks
5. Operation and process innovation - understanding how the process innovation it is made and its steps
6. Managing Intellectual Property - what type of intellectual property existed and how they have changed overtime and whats their relationship with innovation
7. Managing organizational knowledge - the importance of organizational knowledge and how companies manage their knowledge by putting it into practice when it comes to product development
8. Strategic Alliances and Networks - importance of collaboration and how companies decide on how to make this collaboration ( Open Innovation), along with that IoT is an added value to companies
9. Research and Development - The most important department in the company as it decides on the product and service that it will be entering in the market.
10. Open Innovation and technology transfer - the importance of open innovation and the technology when it is applied to open innovations cases.